Yash Raj looks beyond Salman Khan fans for ‘Sultan’, ties up with brands

Post on : 2016-07-01 12:38:38

YRF has focused its digital and regional marketing on Haryana, Delhi and parts of rural Maharashtra, which have nearly 7,000-8,000 registered and non-registered akhadas (wrestling grounds) with an average registration of 50 pehelwans (wrestlers).


                       Salman Khan and Eid may together spell the biggest Bollywood outing of the year, but Yash Raj Films has gone beyond the star’s loyal fan base for the marketing campaign of his latest movie, Sultan.



                       “The reason to create a movie is incredibly totally different from the explanation to promote it. And after you scrutinize it that method, you understand there square measure a lot of totally different sets of audiences,” aforesaid Manan Mehta, vice-president, selling and selling, Yash dominion Films, that has created grand Turk.


                         A blockbusters that go on to gross Rs.350 large integer in the box workplace with a mean price ticket value of Rs.200 is watched, maybe, by solely around 100% of the potential audience, Mehta said, outlining a hypothesis. One cannot simply presume that the audience for a movie includes everybody, he said.


                       “The tangible core audiences square measure the fans of the star or the director or the assembly house. The second layer is formed from those enamored of the diversion that Bollywood provides with its usual attractions of romance, action and comedy. And therefore the third set includes those whom the theme or plot or agenda of the film appeals to. As an example,Sultan may be a story with the scenery of sports. So for us, the third layer becomes sports enthusiasts,” Mehta aforesaid.

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