The song Neruppu Da (fire blazing fiercely) from Rajinikanth's Tamil action-drama Kabali, which has got over nine million views on YouTube, is now the title of an upcoming Tamil project to be directed by newcomer B Ashok Kumar.
According to the makers, there's a valid reason behind the choice of the title.
"The film has a different take on the fire service, and it features Vikram Prabhu as a fireman as well as a hard core Rajinikanth fan. After much deliberation, we felt there can't be a better title than Neruppu Da," Ashok told IANS.
Kabali producer Kalaipuli S Thanu's permission was sought to use the title.
Produced under the banner of Vikram Prabhu's First Artist, Neruppu Da also stars Nikki Galrani.
Regular shooting of the project will commence from August.